TikTok Thrive Roadshow boosts business for Australian SMBs

Everyday more than 350,000 businesses use TikTok to connect with new customers and grow their business. To help support them on this journey, the platform has launched the TikTok Thrive Roadshow in partnership with Afterpay.

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Visiting Melbourne and Sydney, the events offered attendees guidance on digital marketing, content creation, and business strategy to empower small and medium-sized businesses on TikTok to thrive and grow. The events attracted a diverse range of businesses, with more than 400 attending both events, including well-known names such as Frank Green, Chefs & Dogs, Edgars Mission, Beysis, and Esmio Australia.

During the event, small business operators and owners had the opportunity to gain insights from TikTok experts, industry professionals, and SMB owners who have achieved significant business growth and success through the platform. Founders from Beysis, Esmio Australia, and Chefs & Dogs, shared their expertise, whilst addressing pressing questions about harnessing viral success, transforming customer feedback into product solutions, and how to grow a prosperous business utilising the platform.

TikTok AUNZ general manager, global business solutions, Brett Armstrong said, "With a thriving community of more than 350,000 businesses on our platform, we've witnessed the impactful role TikTok plays for businesses of all sizes throughout Australia. We trust that the Thrive Roadshows have provided business owners with valuable insights into sustaining success on our platform, as we remain committed to enabling them to succeed and dream big!"

Joel Moran - marketing director, brand, growth and product marketing added, "Afterpay has always been committed to empowering businesses of all sizes for success. We know the importance of understanding and seizing the opportunities digital platforms offer, and we're always looking for ways to help our merchants achieve success. TikTok is continuing to grow as an incredible platform for business visibility and success. By partnering with TikTok for the TikTok Thrive Roadshow, we're excited to be supporting a roadshow of knowledge sharing that will benefit Australian businesses of all sizes."

Thrive Roadshow is part of TikTok For Business's continued commitment to provide inspiration, tools and solutions that allow businesses to take their TikTok journey to the next level.