BINGE to stream reality premiere on TikTok in Australian first

BINGE will stream the first episode of its new original reality series Billion Dollar Playground exclusively on TikTok LIVE, marking the first time an Australian streamer has premiered a full episode on the platform.

The episode will run on a continuous 24-hour loop from 8:00 AM AEST on Wednesday, June 18.

Viewers won’t need a subscription to BINGE to watch the episode on TikTok, offering a low-barrier entry point for audiences to sample the show.

Social-led strategy targets new pathways

The TikTok stream is part of BINGE's broader move toward social-first content strategies, which aim to reach audiences on the platforms they’re already using.

The campaign is designed to build awareness and engagement by making content available outside traditional streaming environments.

"TikTok sits at the centre of pop culture," BINGE Marketing Director Annabelle Greene. "By streaming episode one of Billion Dollar Playground directly on the platform, we’re meeting viewers where they are, in the formats they love."

Alongside the TikTok stream, BINGE will roll out a paid and creator-led campaign across TikTok, Meta, Snapchat and YouTube Shorts to support the series launch and drive traffic back to the platform.

Inside 'BILLION DOLLAR PLAYGROUND'

Commissioned by the Foxtel Group, Billion Dollar Playground follows a team of luxury service professionals tasked with designing bespoke travel experiences for wealthy clients.

Filmed in various high-end locations across Australia, the show blends lifestyle content with the structure of a workplace reality series.

The program is produced by Ronde Media.

Executive producers include Jacqueline Saddington, Howard Myers-Rifai and Alison Hurbert-Burns for Foxtel Group, with Ben Davies serving as executive producer for Ronde Media.

Details

Livestream date and time: Wednesday, 18 June at 8:00AM AEST. How to view: Head to @BINGE on TikTok and tap on the profile picture to join the LIVE. Access: Free to all TikTok users – no BINGE subscription required.

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