Taboola inks global deal with Apple to power native advertising
Taboola will now be listed as an authorised advertising reseller for Apple, enabling it to sell and resell advertising on Apple's News and Stocks apps.
Taboola has signed a major deal with Apple to power native advertising within its Apple News and Apple Stocks apps.
Taboola states this partnership allows top brands and agencies to reach premium audiences, which is part of its strategy.
Under the new partnership, the company will be listed as an authorised advertising reseller for Apple, enabling it to sell and resell advertising on Apple's apps.
As part of the deal, it will sell ads within the main feeds across both apps, along with articles for a select set of publishers. It will enable Taboola to power native advertising placements within the two apps in every available market, including the US, the UK, Canada and Australia.
Currently, Taboola works with more than 9,000 publishers, selling native ad space to more than 18,000 advertisers globally.
Taboola is one of just a handful of third-party vendors authorised to sell ads for Apple. Before working with the company, Apple had a deal with NBCUniversal to sell ads for Apple Stocks and Apple News in the US and the UK.
The Apple partnership is off the back of Taboola revealing Taboola Select in May.
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The new offering is created exclusively for large advertisers and provides access to a curated selection of its premium editorial partnerships.
For the first time, Taboola is offering advertisers a way to leverage a curated subset of 15% of its most premium publishers to drive performance campaigns.
Taboola Select will offer advertisers a way to connect with millions of daily active users on premium destinations including Yahoo, Business Insider, The Associated Press, and 7NEWS, in inventory that is highly visible, brand-safe, and surrounded solely by trusted editorial content.
Taboola Select allows advertisers to tap into standalone placements on nearly every part of publisher sites, including homepages, mid-article sections, and a new position called Featured Placements.
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Top image: Adam Singolda
