Taboola's Maximize Conversions empowers advertisers to "take the guesswork out of CPC bidding"

Taboola's Maximize Conversions is empowering its advertisers to specify a budget and have Taboola’s algorithm automate the CPC bid to drive as many conversions as possible while staying within budget, evolving beyond manual and cost per click (CPC) bidding strategies, the platform has said.
 
The platform claims the AI advertising-focused bidding technology has seen almost double growth since launching three months ago.
 
Maximize Conversions has been adopted by 50% of Taboola advertisers, including Hyundai, ERGO, Leica Camera, Sonova, Peugeot Turkey, and Opel Turkey, with some advertisers claiming to see a 110% increase in conversions, according to the platform.

Advertisers are using Maximize Conversions to drive results, boosting conversions while maintaining their cost per acquisition (CPA), the platform said.

In addition to making ad campaigns more effective, Taboola said Maximize Conversions has also provided immense benefits in making campaigns more efficient, reducing the time in which advertisers get to their optimal results by half.

Taboola said Maximize Conversions is designed to give advertisers flexibility for their campaigns. The AI technology can be used without a target CPA, which delivers against an advertiser’s daily budget, driving the most conversions at the lowest cost. When used with a target CPA, it delivers performance at a CPA they control.

Taboola CEO and founder Adam Singolda, called Maximize Conversions one of the platform's "most rapidly adopted offerings ever."

"The world’s top advertisers are embracing it because it takes the guesswork out of CPC bidding, it clearly produces results, and it is based on AI that is trained with an understanding of their consumers – one that is unique to Taboola.

"We’re connecting advertisers with customers quickly and easily, no matter what goal an advertiser has," Singolda added.

These results follow news of Taboola's recent appointment of former Yahoo executive Sebastian Graham as the APAC director of agency development, as it extends its advertising reach in the Asia-Pacific region.

This move is part of Taboola’s ongoing efforts to enhance its presence and collaboration with agencies, brands, and technology partners in the region.

See also: Taboola appoints APAC Director of Agency Development as it seeks to drive growth across the region

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Top image: Adam Singolda