aami
Showing 1 - 10 of 14 results
AAMI taps AFL’s unpredictability with ‘Luck of the Bounce’ via Leo Australia
Sometimes, it all comes down to how the ball bounces.
by Vihan Mathur – Mar 24, 2026
AAMI reframes luck and unpredictability in new ‘Because Australia’ campaign via Leo Australia
For every win, there’s a wobble - and luck, like everything else, rarely arrives evenly distributed.
by Natasha Lee – Feb 9, 2026
AAMI wants to find Australia's safest driver with a new driving test that gamifys road behaviour
AAMI has turned road safety into a national competition with a six-month campaign inviting Australians to test their driving skills through its app.
by Mediaweek Admin – Sep 29, 2025
I’m With Who? Allianz's scores big with Avril Lavigne ad but audiences struggle to recall brand name
Alex Forrester: 'It takes time to build connection and recall, but this campaign has overcome the biggest hurdle – it has captured attention.'
by Alisha Buaya – Jul 15, 2025
Val Morgan Cinema confirms pre-show brand partners for F1 The Movie
American Express, Qatar Airways, Heineken®, and other major brands have secured national on-screen partnerships with F1 The Movie ahead of its Australian release.
by Tom Gosby – Jun 25, 2025
Foxtel Media secures major sponsors for 2025 AFL season
Martin Medcraf: 'The 2025 AFL season is an exceptional opportunity for brands looking to reach an engaged, sports-obsessed audience'.
by Natasha Lee – Mar 6, 2025
Foxtel unveils slew of new and returning sponsors ahead of 2025 NRL kickoff
Martin Medcraf: 'The 2025 season is already off to a spectacular start.'
by Natasha Lee – Feb 27, 2025
AAMI captures the quirks and chaos of an Australian Christmas via Ogilvy
Hilary Badger: 'We’ve opted to stand out with a much less saccharine spin on Christmas.'
by Mediaweek Admin – Nov 26, 2024
AAMI rescues the AFL Grand Final for a third year via OMD
Nick Hurley: "Our media-first approach to the AFL Grand Final ensures that AAMI’s campaign isn’t just seen, but truly experienced by fans across platforms."
by Alisha Buaya – Oct 1, 2024
AAMI and Ogilvy's Olympic ad stands out among agencies hoping for more 'fun and goofiness'
Emotive's Gerad Petherbridge, DDB's Jenny Mak, and BMF's Casey Schweikert share their favourite Olympics campaigns, and why the "conservatism that surrounds the Olympics has an impact".
by Mackenzie Book – Aug 13, 2024
