aana
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'We need to come together to defend our industry': Josh Faulks opens AANA RESET
"In this challenging market, I think a lot of people out there underestimate the role of marketing as a critical driver of growth and profitability."
by Talon Editor – May 9, 2024
Josh Faulks on brand growth amid 30%+ jump in costs, good creativity, and AANA RESET
"There’s only so much [brands] can pass those costs onto consumers without damaging the reputation of the businesses or affecting demand."
by Talon Editor – May 1, 2024
Janine Allis joins AANA Reset's final speaker lineup
Faulks: "Now is the time to innovate and drive growth."
by Talon Editor – Apr 26, 2024
Buttholes, nangs, and 'girl math': Ad Standards' latest rulings
SCA's Jimmy and Nath Born Funny, Chatime's 'girl maths' ad, and Cream Shop's nang ad all faced the gavel.
by Talon Editor – Apr 15, 2024
Medical Association calls for digital ban on junk food ads
“Allowing the processed food and advertising industries to set their own rules does not effectively protect children."
by Talon Editor – Apr 2, 2024
'Nothing sharpens your focus at the supermarket like 13 interest rate rises': Cost of living weakens Australians' sustainability interest
Claims of progress towards a net-zero emissions goal have almost no influence on purchasing behaviour, according to a Porter Novelli and Quantum Market Research study.
by Talon Editor – Mar 13, 2024
The Hallway earns B Corp certification, commits to "people and planet as well as profit"
"We’re beholden to delivering results on all counts.”
by Mediaweek Admin – Feb 8, 2024
TBWA’s Kimberlee Wells warns brands could abandon sustainability in greenwashing crackdown
"We need the worst offenders to take the biggest measures.”
by Talon Editor – Feb 5, 2024
Josh Faulks: Industry needs to work with government and consumers to overcome greenwashing
"The angle that's often missed is that this isn't a responsibility of just the industry."
by Talon Editor – Feb 1, 2024
AANA Environmental Claims Code exposure draft met with response from Comms Declare
"There are some items that we hope will be prevented in the final draft."
by Mediaweek Admin – Jan 19, 2024
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