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Tag

ad fraud

Showing 1 - 2 of 2 results

DoubleVerify's Imran Masood: New frontiers for ad fraud in emerging consumer environments
Opinion

DoubleVerify's Imran Masood: New frontiers for ad fraud in emerging consumer environments

Imran Masood: 'It’s a universal truth that fraudsters follow the money'

by Mediaweek Admin – Nov 12, 2024

Mat Ratty: Marketers who fire and forget are the easiest ad fraud targets
Features

Mat Ratty: Marketers who fire and forget are the easiest ad fraud targets

Ad fraud is pervasive. And bad actors are several steps ahead of marketers.

by Mediaweek Admin – Apr 16, 2024

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