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The supply chain wake-up call: Why smart brands are rethinking programmatic from the ground up
Opinion

The supply chain wake-up call: Why smart brands are rethinking programmatic from the ground up

'Between economic pressures, increased regulatory scrutiny and a growing demand for sustainable business practices, advertisers are waking up to a hard truth: you can’t optimise what you can’t see.'

by Alisha Buaya – Apr 24, 2025

Mediaweek
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