Tag
Brad Palmer
Showing 1 - 4 of 4 results
Opinion
Programmatic Out-of-Home is underperforming in Australia. Here’s the blueprint to take it from $100M now to $500M by 2030
Programmatic Out-of-Home is growing in Australia but still lags behind global markets. JCDecaux’s Brad Palmer outlines five key shifts needed to scale from $100 million today to $500 million by 2030.
by Mediaweek Admin – Sep 22, 2025
Outdoor
JCDecaux awards Programmatic Campaign of the Year Award to Mars for Extra's Gum Cities
Brad Palmer: 'Extra’s Gum Cities connected with target audiences in ways that felt natural and relevant, ultimately driving both engagement and sales.'
by Alisha Buaya – Mar 24, 2025
Agencies
Yahoo Academy reveals 2024 speakers and participants
The two days will culminate in a Pitch Off that will see the delegates break into teams to solve a real business problem for Musicians Making a Difference.
by Alisha Buaya – Apr 17, 2024
Outdoor
IAB's DOOH Working Group names two co-chairs
The announcement was made at IAB and OMA’s Powering Digital Out of Home event.
by Tess Connery – Apr 5, 2024
