brand
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Rebel Wilson on evolving her brand throughout her career
'I didn't want to be what's called a brand or a personality in America and then I realised you make a lot more money doing it.'
by Alisha Buaya – Mar 29, 2025

Amazon Ads launches Brand+ optimisation capability
Kelly MacLean: 'We believe this is the future of advertising, where advanced AI works in harmony with human expertise to drive business outcomes across the entire marketing funnel.'
by Alisha Buaya – Jan 28, 2025
Icon Reputation launches podcast to dissect PR and comms
Mark Forbes: "Reputation is increasingly under threat. It's valued more than ever before but subject to potential attacks and undermining."
by Alisha Buaya – Dec 21, 2023
