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brands

Showing 1 - 5 of 5 results

The surprise iconic artist of the Chupa Chup logo
Features

The surprise iconic artist of the Chupa Chup logo

But it wasn't just the design - the placement revolutionised the product.

by Nama WinstonMar 31, 2026

TRA study reveals how brands can foster effective connections
Brands

TRA study reveals how brands can foster effective connections

Only 2% of Australians spontaneously mentioned personalisation as something that makes them feel connected to brands.

by Alisha BuayaMay 23, 2024

Bryden Campbell: Bonza's demise offers lessons for next budget airline
Opinion

Bryden Campbell: Bonza's demise offers lessons for next budget airline

In our continued cost-of-living crunch, Bonza could - and should - have worked.

by Mediaweek AdminMay 6, 2024

Aussies compromising values, brand loyalty amid cost of living pressures: M&C Saatchi
Brands

Aussies compromising values, brand loyalty amid cost of living pressures: M&C Saatchi

There has also been a "massive dip" in buying homegrown brands.

by Alisha BuayaMar 21, 2024

As the cookie departs, are brands and agencies sleepwalking into a privacy nightmare with tags?
News

As the cookie departs, are brands and agencies sleepwalking into a privacy nightmare with tags?

Chris Brinkworth: "Instead of sleepwalking into privacy pitfalls, agencies and brands need ethical data and tag governance".

by Mediaweek AdminJan 11, 2024

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