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Chandra Sinnathamby

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Built for now: Why brands need smarter, faster creative
Opinion

Built for now: Why brands need smarter, faster creative

AI is amplifying cultural phenomena and rewiring consumer expectations. As algorithms prioritise what’s new and trending, brands are turning to agile creative systems to meet shifting demands and stay relevant.

by Mediaweek AdminSep 1, 2025

Mediaweek
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