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Tag

contextual advertising

Showing 1 - 3 of 3 results

PubMatic partners with Overtone to boost contextual ad targeting
Agencies

PubMatic partners with Overtone to boost contextual ad targeting

PubMatic integrates Overtone’s narrative AI to improve contextual ad targeting and support sustainable journalism.

by Tom Gosby – May 7, 2025

Next year’s big bet – contextual advertising will redefine 2025
Opinion

Next year’s big bet – contextual advertising will redefine 2025

In a world moving away from invasive tracking, context will reign supreme.

by Alisha Buaya – Dec 10, 2024

Vanessa Lyons: Contextual advertising and total news publishing are the perfect match
Opinion

Vanessa Lyons: Contextual advertising and total news publishing are the perfect match

"Written news has the power to deliver large audiences, regardless of age, income level, location or any other segmentation factor."

by Mediaweek Admin – Apr 24, 2024

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