CRA
Showing 11 - 20 of 170 results
Digital audio revenue reaches $313M in CY24
Lizzie Young: 'This momentum highlights a shift in market dynamics towards premium locally produced content.'
by Natasha Lee – Feb 24, 2025
Australian radio ads lack strong brand recognition, new research shows
'We've tested a lot of audio campaigns in Australia, and 50% of them are actually one star. There's a huge opportunity here."
by Talon Admin – Feb 12, 2025
New research proves radio's long-term ROI power
Paul Sinkinson: 'The data shows that running creative for longer durations yields significantly higher returns.'
by Natasha Lee – Feb 11, 2025
True crime, news and culture lead Australia's podcasting boom
Lizzie Young: 'Podcasting's growth and scale are undeniable.'
by Natasha Lee – Feb 4, 2025
Radio's Omnichannel Power: Jo-Ann Foo shares insights from McDonald's and Dan Murphy's trials
'Radio is accessible for most brands—it doesn’t require a huge investment, but it can really drive synergy across other channels.'
by Mediaweek Admin – Oct 30, 2024
Radio ratings overhaul: CRA moves survey dates for 2025 – eight surveys, seven results!
CRA chief executive Lizzie Young tells Mediaweek the change allows for capture of audience data during the crucial holiday season.
by Talon Admin – Oct 29, 2024
CRA reveals entertainment for ACRA Awards, plus who’s who of radio including Fitzy & Wippa
Dean Lewis, Baker Boy, The Screaming Jets, and IVANA Join Forces with radio icons for 2024 ACRA Awards event at Star Sydney.
by Talon Admin – Sep 26, 2024
Commercial Radio & Audio awards 2024 Brian White Scholarship to Perth student Grace Barlow
Barlow gets four-week paid internship in the newsrooms of ARN, SCA, NOVA Entertainment, and Nine Radio.
by Mediaweek Admin – Sep 10, 2024
Inside radio’s ‘Invest 11% to Double Your Effectiveness’ campaign: Rob Brittain takes us behind the scenes
How Brittain and Ritson proved radio dramatically lifts the overall effectiveness of an advertising campaign, regardless of size.
by Mediaweek Admin – Sep 10, 2024
Online Audio: digital's fastest growing reported revenue channel, up 24% in FY24
Audio ad market in FY24 $290m ($185m streaming and $105m podcast)
by Talon Admin – Sep 2, 2024
