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Daniel Van Vorsselen

Showing 1 - 2 of 2 results

The myth of ‘surprise and delight’: Why brands shouldn't try too hard
Opinion

The myth of ‘surprise and delight’: Why brands shouldn't try too hard

'Customers don't judge brand interactions in isolation, they benchmark them against broader interactions with big brands across industries.'

by Alisha Buaya – Mar 27, 2025

Daniel van Vorsselen: The AI connection gap, is human empathy essential?
Opinion

Daniel van Vorsselen: The AI connection gap, is human empathy essential?

"AI might be efficient, but humans are sceptical."

by Mediaweek Admin – Jul 4, 2024

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