Tag
Erryn Balzan
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Opinion
You've got their data. Now what?
Melissa Gilson and Erryn Balzan of 5D explore why consumers are losing patience with the one-way exchange of their data.
by Duane Hatherly – Mar 17, 2026

Agency News
5D expands qualitative research division with senior hire
Erryn Balzan joins 5D as senior consultant in qualitative research and brand strategy, strengthening the consultancy’s focus on consumer behaviour.
by Mediaweek Admin – Oct 1, 2025
