EssenceMediaCom
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Sasha Mackie on championing customers and cutting through the streaming service saturation with Max
'We’re not saying we have the most content. There’s already an explosion of volume. Australians aren't saying they want more. They want the best.'
by Alisha Buaya – Mar 29, 2025

GroupM ranks #1 in the 2024 Australian COMvergence New Business Barometer Report
Aimee Buchanan: 'The COMvergence ranking is testament to the hard work, dedication, and innovative spirit of our teams.'
by Alisha Buaya – Mar 27, 2025

JCDecaux awards Programmatic Campaign of the Year Award to Mars for Extra's Gum Cities
Brad Palmer: 'Extra’s Gum Cities connected with target audiences in ways that felt natural and relevant, ultimately driving both engagement and sales.'
by Alisha Buaya – Mar 24, 2025

Susan Lyons joins EssenceMediacom as managing director for Brisbane
Pippa Berlocher: 'Brings deep understanding of the Brisbane market and a powerful combination of strategic vision and an empathetic people-first approach to leadership.'
by Alisha Buaya – Mar 20, 2025

WPP named top company in WARC 2025 Media 100 List for eighth year
Adam Gerhart: 'We’re thrilled to have two of GroupM’s networks in the top three, and two-thirds of the top ten from our global agencies.'
by Alisha Buaya – Mar 19, 2025

Specsavers teases passers-by in refreshed OOH campaign
Anri McHugh: 'The campaign illustrates that no matter what type of work you do, attention to detail and eyesight can make a big difference.'
by Alisha Buaya – Mar 10, 2025

Airbnb tops Q4 podcast ad spend rankings
Corey Layton: 'It is brilliant to witness the continued investment and depth of brands investing into the space.'
by Natasha Lee – Feb 24, 2025

M&M's takes over Swan Street with Australia's longest street poster
Natalie Grgic: 'This campaign is a fresh and innovative approach to brand storytelling, capturing the playful spirit of M&M'S in a truly engaging Out-of-Home format.'
by Alisha Buaya – Feb 13, 2025

Special tapped as Warner Bros. Discovery's creative agency ahead of Max launch
Sasha Mackie: 'From day one, they nailed it with a pitch concept that’s punchy, innovative and unapologetically Max.'
by Alisha Buaya – Feb 6, 2025
Google Pixel teams up with EssenceMediacom, 72andSunny, and Sense Group to launch Australian Open 2025 campaign
Ross Berthinussen: 'Sport is such a powerful way to connect with Australians and build brand associations.'
by Alisha Buaya – Jan 20, 2025
