Finecast
Showing 1 - 10 of 13 results
Nicola Lewis: Why addressable TV is playing in the full funnel
Plus: The benefits of creative message optimisation
by Mediaweek Admin – Jul 4, 2023
GroupM brings total TV measurement to addressable TV with Finecast and Wavemaker
This capability enables brands to assess Total TV reach by combining Finecast BVOD with Linear TV campaigns
by Mediaweek Admin – Apr 3, 2023
Finecast Australia MD Brett Poole is promoted to CEO of APAC
• Poole: "I'm thrilled to be given the opportunity to continue growing Finecast across APAC"
by Mediaweek Admin – Aug 23, 2022
Finecast pioneers Connected TV integration to deliver improved reach for advertisers
• Finecast has partnered with SBS and Xandr to utilise the strength of Header Bidding technology
by Mediaweek Admin – Jul 12, 2022
Roundup: Byron Baes, ABC iview, Nine apologises, Finecast, The Age
• AnalogFolk, We Are Different, Mediahub Australia, and Beijing Olympic Ratings
by Mediaweek Admin – Feb 23, 2022
Nicola Lewis promoted to CEO of Finecast
• She was previously GroupM Australia's chief investment officer
by Mediaweek Admin – Feb 22, 2022
Finecast announces Matt Stephens and Georgina Fox as new senior hires
• Fox and Stephens will report to Finecast Managing Director Brett Poole
by Mediaweek Admin – Feb 9, 2021
GroupM Australia CIO heading to London for Global Finecast Role
• Nicola Lewis to head up global expansion for the fast-growing Addressable TV business
by Mediaweek Admin – Oct 20, 2020
Finecast allows advertisers to measure audiences across BVOD for first time
• Dominos is one of the first to adopt the Finecast ID in their media planning.
by Mediaweek Admin – Aug 3, 2020
What is addressable TV? Finecast’s Brett Poole on adspend impact
• GroupM forecasting that as much as half of all viewing could be addressable
by Mediaweek Admin – Apr 12, 2019
