Tag
GEO
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Opinion
The rise of AI shopping (and what it means for your brand)
The marketing playbook is being rewritten with the emergence of ‘guided discovery buying.’
by Duane Hatherly – Jan 19, 2026
AI
Gen Z and Millennials turn to AI as the first stop for shopping advice
A new global study shows one in three Gen Z and one in four Millennials now rely on AI platforms over search, social, or influencers for shopping decisions.
by Mediaweek Admin – Sep 16, 2025
