Gereurd Roberts
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Seven Upfront 2026: Seven goes all in: sport, streaming, and smarter data lead 2026 strategy
Seven wants brands and advertisers to know it isn’t chasing moments. It’s owning the calendar - including the Rugby League World Cup 2026.
by Natasha Lee – Oct 22, 2025
Why is Seven streaming the Esports World Cup 2025? "Everyone's like, 'Hey, this is cool.'"
Seven's National Digital Sales Director Jordan King on the opportunity Esports provides Seven to expand the sort of viewer it is delivering and how the network can build off that.
by Talon Admin – Jun 29, 2025
Seven’s 2025 content showcase: Programming that connects with audiences at scale, and 'no silly bidding wars'
Seven’s Angus Ross and Gereurd Roberts detail 7plus-first strategy as the platform targets top spot and new audiences. The three major FTA Upfront events couldn’t have been more different this year.…
by Talon Admin – Nov 18, 2024
How Seven owned Saturday: AFL Grand Final #1 program of 2024, biggest AFL BVOD audience ever
Reaches 6.09 million. Total TV audience 4.024 million. Surges 44% on 7plus Sport.
by Mediaweek Admin – Sep 30, 2024
Seven’s Gereurd Roberts details how live sports rights are a game changer for 7plus
'The message to clients and agencies is we can give you this audience across 52 weeks a year.'
by Talon Admin – Sep 25, 2024
What about free? Seven reminds people the price of new FTA streaming sports offering
Fronting the new 7plus Sport campaign is 7plus Sport “fanbassador” Shannon Noll.
by Talon Admin – Sep 23, 2024
Seven launches Seven AI Factory, a dedicated Generative AI and machine learning team
Seven say the AI Factory will boost its audience understanding and advertising strategies across 7plus and 7NEWS digital platforms.
by Talon Admin – Sep 5, 2024
Seven appoints Jordan King to digital sales strategy director
King joins Seven from Nine Network, where he was director of programmatic and digital sales for three years.
by Talon Admin – Sep 3, 2024
What 7Plus is doing to change the streaming game in 2024
Gereurd Roberts: "We benchmark ourselves against the very best streaming platforms on the planet"
by Tess Connery – Oct 15, 2023
Why FAST channels are speeding up in the Australian market
Plus: The benefits for advertisers focussing on FAST
by Tess Connery – Apr 2, 2023
