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global ad trends

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It’s not about the death of journalism – it’s about the rise of trust, attention, and results
Opinion

It’s not about the death of journalism – it’s about the rise of trust, attention, and results

WARC's most recent Global Ad Trends report has highlighted a significant decline in global news brand advertising expenditure. Ben Gunn looks at the reasons why and what the report misses.

by Tom Gosby – May 15, 2025

Mediaweek
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