GroupM
Showing 41 - 50 of 127 results
GroupM partners with Amaze to drive neurodiverse inclusion
GroupM joined forces with Amaze in 2023 and is now one of the first companies in Australia to roll out a pilot.
by Talon Admin – Mar 21, 2024
How Publicis, Seven, Enero, and Ten are marking IWD
International Women's Day 2024 is being marked across the media industry, with events like discussion panels and town hall meetings.
by Alisha Buaya – Mar 8, 2024
Monash University renews partnership with VML, expands services under WPP team impact model
"We refuse to settle for the status quo."
by Mediaweek Admin – Feb 9, 2024
Tom Braybrook reveals the "secret sauce" behind Acceleration's AI Marketing Maturity model
"We believe this will add more near-term value to marketers and how they want to adopt AI."
by Alisha Buaya – Jan 19, 2024
Acceleration launches marketing maturity model to help marketers in the race to adopt AI
The model is based on data from more than 100 completed AI transformation consulting projects and 30 different use cases.
by Mediaweek Admin – Jan 17, 2024
GroupM wins Allianz global media account with Wavemaker appointed locally
The remit includes responsibility for full-funnel media strategy, planning, buying, and campaign execution.
by Alisha Buaya – Dec 12, 2023
GroupM: Australian ad spend growth to remain flat with 0.9% lift in 2024
Melissa Hey: “We anticipate cautious spending by consumers across key sales periods as we lead into 2024."
by Mediaweek Admin – Dec 11, 2023
Mediaweek's A to Z of 2023: B is for BVOD
GroupM's Nick Brignell: "TV and VOD don’t exist in a vacuum".
by Mediaweek Admin – Dec 3, 2023
GroupM and Google launch post-cookie technology readiness program
Participating clients will get access to the learning program to assess and improve third-party cookie deprecation readiness
by Mediaweek Admin – Nov 17, 2023
GroupM and Criteo partner up to boost omnichannel commerce media capabilities in APAC
"Together with GroupM, we are honored to usher in the next era of omnichannel marketing in the region."
by Mediaweek Admin – Oct 22, 2023
