Hannah McElhinney
Showing 1 - 6 of 6 results
Snack Drawer turns Yo-Chi’s water decision into a $355k cultural moment
Instead of traditional purpose messaging, the campaign positions Yo-Chi’s free premium water as a marketing platform.
by Vihan Mathur – Apr 29, 2026
Snack Drawer leads Yo-Chi x DTP partnership to bring Youth myki to life
Eligible customers who show their Youth myki receive 20% off their Yo-Chi purchase.
by Vihan Mathur – Mar 2, 2026
Snack Drawer and TransAthletica launch docuseries HOOPS on TikTok and Instagram
Hannah McElhinney: 'It’s raw, it’s intimate and it challenges how we talk about inclusion in sport. It was a privilege to help bring her untold story to life - and we don’t take that lightly.'
by Alisha Buaya – Sep 5, 2025
The Aunties launch ‘Founders & Freelancers’ to support Australia’s self-employed creatives
The Aunties has unveiled Founders & Freelancers, a new event series aimed at supporting self-employed women and gender-diverse professionals in media, marketing, and creative industries.
by Tom Gosby – Jul 23, 2025
Fandom is no longer a niche as 3 in 5 Australians consider themselves fans of something: Snack Drawer
Jamie Searle: 'Fandom gives brands across all industries a new path to relevance and loyalty. Brands that nurture fandoms now will earn loyalty that lasts far beyond the next campaign cycle.'
by Alisha Buaya – May 21, 2025
Creative agency leaders reveal their takes on Super Bowl LIX ads
DDB Melbourne’s James Cowie, Snack Drawer’s Hannah McElhinney and Ryan Petie from Publicis Worldwide Australia share their thoughts on a selection of Super Bowl ads.
by Alisha Buaya – Feb 8, 2025
