Initiative
Showing 1 - 10 of 102 results
Initiative promotes Paige Wheaton to National Managing Director
It comes as as the agency restructures its leadership model to support national alignment and client growth.
by Natasha Lee – Mar 31, 2026
Mediaweek's Newsmakers chats with six of Omnicom’s most powerful women
The result is a conversation that is frank, funny and, at times, deeply reflective.
by Natasha Lee – Mar 11, 2026
Initiative named media agency of record for Ear Science Institute Australia
Following a competitive pitch, Initiative has been appointed media agency of record for Ear Science Institute Australia, managing strategy, planning and buying across WA and NSW.
by Mediaweek Admin – Oct 21, 2025
Publicis Media tops global new business rankings for H1 2025
They recorded US$6 billion in new billings and eight major global account wins.
by Natasha Lee – Oct 7, 2025
Repco and Thinkerbell launch Bathurst Bus Tours ahead of October’s Great Race
Repco and Thinkerbell are revving up excitement for the Bathurst 1000 with a new high-octane campaign, Bathurst Bus Tours, celebrating racing folklore with a tongue-in-cheek guided tour of Mt Panorama.
by Mediaweek Admin – Sep 12, 2025
NRMA Insurance enlists a Beatles classic for film on protecting Australians
Matt Michael: 'A Help Company is more than a campaign – it’s a platform that represents NRMA Insurance’s commitment to helping Australians through its core products and services.'
by Alisha Buaya – Aug 25, 2025
Marketing perspectives: Media buyers and industry leaders on backing News Australia's All Screens
Mediaweek caught up Sam Buchanan, Lisa Squillace, Daniela Rocchi, Karen Halligan and Peter Wilson at the All Screens roll out.
by Alisha Buaya – Aug 4, 2025
Why precision media matters more than ever, in a tight economy
In an era where every dollar must prove its worth, the best-performing brands aren’t simply cutting costs, they’re redefining how they invest.
by Alisha Buaya – Jul 18, 2025
Initiative announces Melbourne leadership roles
Megan Davey said the appointments 'set us up for the next chapter of client growth and innovation in Victoria.'
by Alisha Buaya – Jun 30, 2025
New leadership at Initiative to oversee IAG account with a promise of "greater firepower"
Jo McAlister: 'With Luke and Elle in senior leadership roles, we’re bringing even greater firepower to help IAG achieve its ambitious transformation agenda.'
by Alisha Buaya – Jun 25, 2025
