James Hurman
Showing 1 - 5 of 5 results
Loyalty programs: does a focus on retention distract from growth?
It is time to critically examine one that may have the greatest legacy of all: the belief that customer loyalty is the ultimate driver of revenue.
by Alisha Buaya – Jun 13, 2025
Springboards gets backing from industry heavy weights
Pip Bingemann: 'Having this incredible group, people we’ve looked up to our entire careers, back us on this journey is something very special.'
by Alisha Buaya – Jun 4, 2025
Tracksuit and Ideally team launch martech startup New + Improved Ventures
Simon Pound: 'We’re excited to be going deeper into partnership with this team to help make some more great companies, with some great people.'
by Alisha Buaya – Nov 29, 2024
Tracksuit boosts marketing team with Christine Rodrigues and Sam Sherson
The appointments follow Tracksuit's $20.5m Series A funding round in February.
by Alisha Buaya – Apr 3, 2024
James Hurman on Tracksuit's $20.5m raise and giving marketers ROI confidence
Plus Cannes' new humour category: "Humour is one of the most effective strategies for driving sales and market share."
by Alisha Buaya – Mar 8, 2024
