James McDonald
Showing 1 - 5 of 5 results
IMAA Spotlight: James McDonald on cutting the theatre and rebuilding advertising around results
Too much of this industry is focused on placements, platforms and process. We are more interested in the architecture behind growth.
by Natasha Lee – Apr 10, 2026
Global ad market forecast upgraded as social media spend surges
WARC has lifted its 2025 global ad spend forecast to $1.17 trillion, driven by a stronger-than-expected second quarter for social media.
by Mediaweek Admin – Sep 26, 2025
Audience Group names Lewis Coghlan Head of Data Intelligence
James McDonald: 'Lewis brings the kind of systems thinking and analytical muscle that will help us push that advantage even further.'
by Alisha Buaya – Aug 4, 2025
Audience Group reveals leadership role changes
James McDonald: 'This change is invigorating, and it’s as good for Tom and I as it is for the business and for our clients.'
by Alisha Buaya – Jan 22, 2025
Google delays end of third-party cookies for third time
The industry reacts: "Relying on and paying for big tech is like sitting on a freeway in neutral."
by Talon Admin – Apr 24, 2024
