Jamie Searle
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Snack Drawer and TransAthletica launch docuseries HOOPS on TikTok and Instagram
Hannah McElhinney: 'It’s raw, it’s intimate and it challenges how we talk about inclusion in sport. It was a privilege to help bring her untold story to life - and we don’t take that lightly.'
by Alisha Buaya – Sep 5, 2025

Fandom is no longer a niche as 3 in 5 Australians consider themselves fans of something: Snack Drawer
Jamie Searle: 'Fandom gives brands across all industries a new path to relevance and loyalty. Brands that nurture fandoms now will earn loyalty that lasts far beyond the next campaign cycle.'
by Alisha Buaya – May 21, 2025

Snack Drawer makes senior appointments in social, editorial, and account services
Jamie Searle: "We're committed to continuing to push creative boundaries and deliver ‘Good Attention’ for our clients."
by Mediaweek Admin – Jul 23, 2024
