LEGO
Showing 1 - 10 of 10 results
LEGO Party! launches via dentsu's SMG Studio, LEGO Group and Fictions
Evan Icenbice: 'LEGO is known for bringing people of all ages together to play and that is certainly the case for LEGO Party!'
by Alisha Buaya – Jun 10, 2025
LEGO® Masters Australia returns with international showdown
The seventh season of LEGO® Masters Australia debuts 1 June on Channel 9, featuring global champions in a high-stakes creative competition.
by Tom Gosby – May 19, 2025
Elon Musk's X sues more major advertisers over alleged 'boycott'
According to X’s filing, the WFA and its GARM initiative pressured members to pull advertising from the platform due to concerns about Musk’s approach to content moderation.
by Emma Shepherd – Feb 3, 2025
Bluey and LEGO: A match made in playtime heaven
'The Bluey brand has play at the heart of everything they do, which aligns perfectly with the LEGO brand values and mission.'
by Emma Shepherd – Jan 10, 2025
LEGO Australia launches space range with a crop circle in regional NSW
Clare Basire: "It then took teams three full days to flatten the crops and create the crop circle."
by Alisha Buaya – Jul 23, 2024
Lego Group appoints Publicis One to global media account
The toy bricks brand recorded a global media spend of $467 million last year.
by Alisha Buaya – Jul 2, 2024
'There is no cutting corners': Nic Taylor on LEGO's craft, care, and fandom
“We sometimes forget the power of craft and what it can mean to the end user: this beautiful thing, that endures.”
by Talon Admin – May 10, 2024
LEGO AUNZ names Justine McKenny as new senior director, head of marketing
McKenny replaces Angie Tutt who was senior director, head of marketing at the Lego Group for six years.
by Mediaweek Admin – Feb 1, 2024
Lego Australia hunts marketing director as APAC unveils leadership changes
The Danish toy brand announced a slew of leadership changes and a reshuffle of business units in APAC.
by Talon Admin – Jan 11, 2024
Brick by Brick: How Lego is targeting adult audiences to grow the brand
Troy Taylor: "Per capita, No one buys more LEGO sets than Australians do."
by Talon Admin – Jan 9, 2024
