Liam McCarten
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An escape plan for overburdened marketers
There are fewer classically trained marketers these days as businesses look to slim down their operations.
by Alisha Buaya – Feb 26, 2025

StackAdapt appoints new director of marketing in APAC
Liam McCarten: 'We've made a lot of progress in growing our visibility across APAC, but no doubt Alessandra will lead strategies and tactics that will elevate our standing and differentiation even further.'
by Alisha Buaya – Dec 5, 2024

StackAdapt launches Chinese language contextual advertising
Marketers can tailor their ads to users engaged with content in Traditional and Simplified Chinese, covering both Mandarin and Cantonese.
by Alisha Buaya – Apr 3, 2024

Contextual and Connected: the future of programmatic advertising
Liam McCarten: "Having the right context can deliver a sizable boost in performance for advertising."
by Mediaweek Admin – Mar 13, 2024
