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Liam McCarten

Showing 1 - 4 of 4 results

An escape plan for overburdened marketers
Opinion

An escape plan for overburdened marketers

There are fewer classically trained marketers these days as businesses look to slim down their operations.

by Alisha BuayaFeb 26, 2025

StackAdapt appoints new director of marketing in APAC
Marketing

StackAdapt appoints new director of marketing in APAC

Liam McCarten: 'We've made a lot of progress in growing our visibility across APAC, but no doubt Alessandra will lead strategies and tactics that will elevate our standing and differentiation even further.'

by Alisha BuayaDec 5, 2024

StackAdapt launches Chinese language contextual advertising
Agencies

StackAdapt launches Chinese language contextual advertising

Marketers can tailor their ads to users engaged with content in Traditional and Simplified Chinese, covering both Mandarin and Cantonese.

by Alisha BuayaApr 3, 2024

Contextual and Connected: the future of programmatic advertising
Features

Contextual and Connected: the future of programmatic advertising

Liam McCarten: "Having the right context can deliver a sizable boost in performance for advertising."

by Mediaweek AdminMar 13, 2024

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