Lit Agency
Showing 1 - 9 of 9 results
Why indie agencies are finally getting the recognition they deserve in Australia
More marketers are actively seeking out indie agencies not as a compromise, but as a strategic advantage.
by Natasha Lee – Nov 27, 2025
Meta cleans the feed – and it’s about time
This is a huge win for real creators and businesses or brands who’ve been drowned out by bots and copy-paste tactics.
by Alisha Buaya – Jul 21, 2025
The rise of TikTok ads and why this is where brands will place their spend in 2025
Users don't just watch; they lean in with more than 50% of users say they are focused only on the platform when using the platform.
by Alisha Buaya – Jun 12, 2025
Our social status: It's complicated - how to stay up to date in real time
The landscape is shifting fast and continues to evolve we need to better understand these channels with different goals in mind.
by Alisha Buaya – May 7, 2025
Diane Markovski on IMAA Indie-Pendence Day conference: 'It is reassuring to know we are supported'
'Indie agencies are smaller and nimble but usually filled with more years of experience than some of the big guys.'
by Alisha Buaya – Feb 21, 2025
Brand Loyalty: Why user empathy matters
'The ones that lose sight of this empathy risk fading into irrelevance and will fade into an abyss.'
by Alisha Buaya – Feb 14, 2025
TikTok - to switch or not to switch?
Brands should take the necessary steps to future-proof a real ban in 60 or 90 days time by taking the steps to move their content to other platforms.
by Alisha Buaya – Jan 21, 2025
2025 predictions from a traditional indie agency marketer
For months now, I’ve been watching things shift. Trends, tactics, everything... and it’s starting to feel BIG.
by Mediaweek Admin – Dec 6, 2024
Diane Markovski discusses Lit Agency's growth in Australia and expansion into the US
• Plus: How the agency helped their clients get through the pandemic
by Alisha Buaya – Aug 29, 2022
