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Liz Penton

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Your Media Plan Is Boring. Culture Isn't.
Opinion

Your Media Plan Is Boring. Culture Isn't.

The truth is, you’re not losing attention because it’s hard to get. You’re losing attention because you're building boring plans that ignore real people’s interests.

by Alisha Buaya – Jul 14, 2025

Mediaweek
MEDIAWEEK MORNING REPORT

The leading media trade publication in Australia.

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