Tag
made for advertising
Showing 1 - 3 of 3 results
Data
IAB urges industry to reduce ad spend on Made for Advertising sites
21% of impressions and 15% of spending via programmatic buying are wasted on MFA sites.
by Alisha Buaya – Jun 17, 2024
Digital
How Index Exchange is scrubbing MFA sites: 'Nefarious actors will continue'
“Looking at advertisers, they have this level of vigilance around where the money is going, and how much return that is generating."
by Talon Admin – May 24, 2024
Features
Mat Ratty: Marketers who fire and forget are the easiest ad fraud targets
Ad fraud is pervasive. And bad actors are several steps ahead of marketers.
by Mediaweek Admin – Apr 16, 2024
