Tag
Magna
Showing 1 - 4 of 4 results
Adspend
APAC ad revenue growth up +7.9% in 2024 amid trade wars and geopolitical uncertainty: MAGNA
Ros Allison: 'Some return to growth evident for the Australian market in 2025.'
by Alisha Buaya – Jun 16, 2025
Data
Australian consumers lack understanding of personal data usage: Yahoo and Magna research
The lack of knowledge proves to be a major challenge for brands and agencies trying to build trust in digital advertising.
by Alisha Buaya – Feb 25, 2025
Data
Total advertising revenue to hit AUD 30.5 billion in 2025: MAGNA 2024
Across the broader APAC region, advertising revenues grew by +7.5% in 2024, reaching USD 289 billion.
by Alisha Buaya – Dec 9, 2024
Agencies
Media buyers on the SBS 2025 upfront: 'Well-rounded', 'very smart' and 'punchy'
Atomic 212°'s Barry O’Brien, Rebecca Segalla from Magna, and Avenue C's Carolyn Northcote shared their thoughts on SBS' 2025 upfront offerings.
by Alisha Buaya – Nov 1, 2024
