Mat Baxter
Showing 11 - 20 of 23 results
Mutinex introduces AI-powered offering, Hendren: 'It exists in a category of one'
Baxter says Hendren "breaks a category and creates a new one", while Innis promises "Hendren will help marketers reclaim their valuable time and redirect it to what really matters."
by Alisha Buaya – Aug 2, 2024
Danny Bass joins Mutinex as chief revenue officer
Mat Baxter: "He has the exact pedigree Mutinex needs to continue our explosive growth."
by Alisha Buaya – Jul 29, 2024
'One of the best leaders I’ve dealt with': Industry reacts to the changes at Seven
Mat Baxter, Stephen Wright, and Ben Shepherd on the Seven network shake-up.
by Alisha Buaya – Jun 27, 2024
Mutinex launch Marketers and Money conference with Brent Smart and Melissa Hopkins
The conference aims to empower senior marketers to speak the language of the C-Suite when it comes to marketing results.
by Alisha Buaya – Jun 21, 2024
Media Movers: Fein, Geer, and Colter, Mat Baxter, Natalie Harvey, Jacqui Abbott, Adrián Flores
Mediaweek looks back on May's big moves - and there's plenty of them.
by Alisha Buaya – May 31, 2024
Baxter, Ferrier, and Wilson on Naked, 20 years on: 'I wouldn’t sell to a basket case holding company'
The trio speak with Mediaweek about what they learned, what they'd do differently, and why they want "modern day Nakeds popping up much more frequently than they are."
by Talon Admin – May 23, 2024
'Hubris is a bit much': Industry split on 'big story' of Mat Baxter joining Mutinex
Ben Shepherd weighs in: "Weird flex to bang on about how dumb everyone is ... and also in the same breath talk about all the money you're going to make." Plus fresh Baxter commentary on his move.
by Alisha Buaya – May 22, 2024
Mat Baxter joins Mutinex as APAC CEO: 'Good luck to anybody else'
Mediaweek talks to Baxter and Henry Innis: "You don't hire leaders like Mat Baxter unless you know you're strapping in for a roller coaster ride of growth."
by Alisha Buaya – May 21, 2024
'He's still on my Christmas card list': Mat Baxter and Darren Woolley resolve debate
“I thought he was a little crude when he said, ‘you're not very relevant anymore, you’re bored, are you?'"
by Alisha Buaya – May 16, 2024
Mat Baxter and Darren Woolley clash over TikTok promo: 'Wholly inappropriate' or 'overly sensitive'?
"He's just really bored, scared of being irrelevant or forgotten, or he's overly sensitive because of what's happening in the US."
by Alisha Buaya – May 8, 2024