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media mix modelling

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Claire Fenner: Media mix modelling optimises spending, it doesn't just cut costs
Opinion

Claire Fenner: Media mix modelling optimises spending, it doesn't just cut costs

"By focusing only on cutting underperforming channels rather than testing ways to improve them, we’ve seen clients leave up to 10% in missed growth opportunities on the table."

by Mediaweek Admin – Jun 13, 2024

Mediaweek
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