Melissa hey
Showing 1 - 9 of 9 results
Australia’s ad market to reach $30.7 billion in 2026
Pure-play internet advertising is expected to climb to 83.5% by 2030.
by Makayla Muscat – Dec 8, 2025
Australia's advertising market projected grow by 4.1% to $17.7B: WPP Media
Melissa Hey: 'Our mid-year outlook reflects that Australia is a resilient market navigating global economic shifts.'
by Alisha Buaya – Jun 11, 2025
Streaming platforms are twice as efficient at driving business outcomes: VFC study reveals
The research also highlights the benefits of diversifying spend across a range of streaming platforms.
by Alisha Buaya – Mar 27, 2025
Mindshare appoints chief investment officer
Melissa Hey: 'He brings a wealth of experience and a forward-thinking, client-focussed mindset to this new role as CIO.'
by Alisha Buaya – Feb 19, 2025
Australia's ad revenue to reach AUD $25.2b, projected to grow 3.7% in the new year: GroupM 2024
Melissa Hey: 'Despite the ongoing cost-of-living crisis dominating headlines, the Australian ad market remains resilient, though minimal growth projected in 2024 reflects continued caution.'
by Alisha Buaya – Dec 9, 2024
Lisa Squillace to lead GroupM Motion Entertainment for Australia and New Zealand
As head of GroupM Motion Entertainment for Australia and New Zealand, she will lead the launch of the business unit, working closely with agencies Mindshare, Wavemaker and EssenceMediacom.
by Alisha Buaya – Oct 30, 2024
Sarah James joins EssenceMediacom as chief investment officer
James joins the GroupM agency from Initiative Melbourne, where she worked as managing director.
by Alisha Buaya – Jul 12, 2024
Aussie ad revenue to reach $23.5bn despite economic challenges: GroupM
Melissa Hey: "Retail media is seeing accelerated growth ... while the decline of linear TV is slowing."
by Alisha Buaya – Jun 13, 2024
"Real competition" or "overkill"? Media buyers weigh in on Hubbl
Mediaweek asked media buyers about Hubbl's biggest selling points and how it changes the landscape.
by Alisha Buaya – Feb 26, 2024
