Mindshare
Showing 1 - 10 of 59 results
WPP revenue falls as Elevate28 push continues
WPP reported A$5.7 billion in Q1 revenue, down 4.0 per cent like-for-like, while maintaining its 2026 guidance.
by Mediaweek Admin – Apr 29, 2026
WPP Media tops RECMA Australia rankings 2025
EssenceMediacom remains the top-ranked agency in Australia.
by Vihan Mathur – Mar 26, 2026
Mindshare tightens grip on key Sydney accounts as WPP Media hires Nancy Lan
Lan joins the agency as Client Managing Director.
by Natasha Lee – Mar 5, 2026
NAB unveils homeowner campaign spotlighting ‘partnership’ in the property journey
It positions the bank as a long-term partner throughout the homeownership journey.
by Natasha Lee – Mar 2, 2026
WPP Media promotes Elliott Eldridge and Laura Fell in strategy shake-up
The pair will lead the advancement of strategic and planning product across Mindshare’s key accounts nationally.
by Natasha Lee – Feb 24, 2026
NAB launches new ‘Your partner for every stage’ campaign
Your partner for every stage is positioned as the start of a multi-year creative and strategic direction for NAB.
by Vihan Mathur – Jan 12, 2026
IKEA launches the ‘Swede As Road Trip’ to celebrate New Zealand debut
It marks the Swedish retailer’s first expansion into a new country since 2021.
by Makayla Muscat – Nov 11, 2025
Media buyers weigh-in on SBS upfront as public broadcaster makes case for culture, community and lower ad loads
Jay Malig, Sue Cant, Clare Zappia, Ori Gold, Rebecca Segalla and Elise Stark shared their thoughts on the biggest selling points of the public broadcaster's presentation.
by Alisha Buaya – Sep 4, 2025
Martha Stewart encourages whole body deodorant in new Rexona campaign
Rexona and Thinkerbell enlist Martha Stewart for the cheeky launch of a whole body deodorant product aimed at all areas beyond the armpits.
by Mediaweek Admin – Jul 29, 2025
Rexona sniffs out new market as it launches whole-body deodorant
Elizabeth Gulliver: 'This campaign highlights how bold and creative media can not only connect with consumers but bring them in on the joke!'
by Alisha Buaya – Jul 15, 2025
