Tag
neilsen
Showing 1 - 4 of 4 results
Data
How the 'Rule of 30’ can help advertisers deliver greater impact in key demos
The study modelled the effects of different TV advertising budget allocations across linear and streaming.
by Alisha Buaya – May 31, 2024
Business
Nielsen sells to private equity groups for $16 billion
• The sale is expected to close in the second quarter and will also assume all outstanding debt
by Mediaweek Admin – Mar 30, 2022
News
Australian Government ranked as Australia's top advertiser of 2021
• The government was the biggest advertiser in 2021 amid the pandemic
by Mediaweek Admin – Jan 28, 2022
Business
Nielsen Appoints Jonathan Betts as Executive Director, Commercial Growth And Product Strategy
• Jon brings over 20 years of experience working at both digital and full-service media agencies
by Mediaweek Admin – Feb 10, 2021
