Tag
obsessed
Showing 1 - 4 of 4 results
Opinion
Kate O'Loughlin: 'Brat' is the ultimate lesson in distinctive media devices
"The album release was the perfect example of the power of a distinctive media device in delivering disproportionate word of mouth for any brand."
by Mediaweek Admin – Jul 15, 2024
Opinion
Kate O’Loughlin: Food has become a status symbol for quiet luxury brands
"Food in art and fashion is demonstrating a theme of abundance – something hard to find in a cost of living crisis."
by Mediaweek Admin – Jun 11, 2024
Opinion
Kate O'Loughlin: What the Met teaches us about celebrity mega-brands and consumer expectations
From the cost-of-living crisis or the rise of the influencer economy, it’s clear that what audiences want from the Met and brands alike are changing.
by Mediaweek Admin – May 14, 2024
Opinion
Kate O'Loughlin: Jojo Siwa's rebrand proves marketers should commit to the bit
Siwa's rebrand has been littered by PR blunders. Initiative's Kate O'Loughlin explains what marketers can learn from it.
by Mediaweek Admin – Apr 18, 2024
