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op ed

Showing 1 - 2 of 2 results

Stop selling tactics as strategy: The dangerous misuse of business language
Opinion

Stop selling tactics as strategy: The dangerous misuse of business language

Vinnie Romano: 'Throughout my career, I’ve had colleagues and peers glamourise the term, yearning to be a part of the strategic thinking for the firm and its clients.'

by Mediaweek Admin – Dec 3, 2024

Mat Ratty: Marketers who fire and forget are the easiest ad fraud targets
Features

Mat Ratty: Marketers who fire and forget are the easiest ad fraud targets

Ad fraud is pervasive. And bad actors are several steps ahead of marketers.

by Mediaweek Admin – Apr 16, 2024

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