opinion
Showing 1 - 10 of 10 results
The massive privacy risk you’re not aware of in Privacy Awareness Week
Google is quietly streamlining the way data permissions work across the web in a bid to simplify its systems.
by Duane Hatherly – May 5, 2026
How to be good media talent (and why it matters)
Journalist Theresa Miller shares five tips on how subject matter experts can become highly sought-after media talent.
by Duane Hatherly – Apr 29, 2026
How Elon Musk’s Starlink is rewriting the rules of mobile advertising
This isn’t just about better connectivity; it’s about how people consume content and, in turn, how brands engage with them.
by Emma Shepherd – Jan 30, 2025
Stop selling tactics as strategy: The dangerous misuse of business language
Vinnie Romano: 'Throughout my career, I’ve had colleagues and peers glamourise the term, yearning to be a part of the strategic thinking for the firm and its clients.'
by Mediaweek Admin – Dec 3, 2024
Kate O’Loughlin: Food has become a status symbol for quiet luxury brands
"Food in art and fashion is demonstrating a theme of abundance – something hard to find in a cost of living crisis."
by Mediaweek Admin – Jun 11, 2024
Kate O'Loughlin: What the Met teaches us about celebrity mega-brands and consumer expectations
From the cost-of-living crisis or the rise of the influencer economy, it’s clear that what audiences want from the Met and brands alike are changing.
by Mediaweek Admin – May 14, 2024
Kate O'Loughlin: Jojo Siwa's rebrand proves marketers should commit to the bit
Siwa's rebrand has been littered by PR blunders. Initiative's Kate O'Loughlin explains what marketers can learn from it.
by Mediaweek Admin – Apr 18, 2024
Ross Hastings: Marketing should be a culture, not a department
"We now have people working in departments who don’t identify as ‘marketers’ and don’t recognise their role in ‘marketing’ ... and we have people working in departments called ‘marketing’, yet they don’t control or have the experience to manage all aspects of marketing."
by Mediaweek Admin – Mar 18, 2024
My 'Swiftie Dad' moment was a window into the Creator Era
Taylor Swift is more than a music phenomenon, says Fabulate’s Ben Gunn. The megastar is giving us all a glimpse into a “creator era” where the media value chain will be driven by digital natives.
by Mediaweek Admin – Mar 1, 2024
Billy Baxter: I was told "If you're not an agency CEO by 45, plan a second career." Why is it still true?
"In the past five years, I’ve seen senior creatives, who’ve been spat out by big agencies, most likely for cost reasons, form their own agencies."
by Mediaweek Admin – Feb 23, 2024
