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Pathmatics

Showing 1 - 7 of 7 results

Pathmatics names Facebook the most popular social media platform for top digital advertisers
Data

Pathmatics names Facebook the most popular social media platform for top digital advertisers

The platform has analysed the top 20 Australian social media advertisers over the last six months

by Mediaweek AdminJan 16, 2023

Pathmatics reveals Australia’s top spending brands for Black Friday and Cyber Monday
Data

Pathmatics reveals Australia’s top spending brands for Black Friday and Cyber Monday

The numbers revealed Australians stacked up a record-breaking $7.1 billion in sales for 2022, ranking fourth globally

by Mediaweek AdminDec 2, 2022

Optus competitors increase ad spend as the embattled telco stops marketing
Adspend

Optus competitors increase ad spend as the embattled telco stops marketing

• Optus dropped ad spend from almost $55,000 on 21 September to under $5,000 on 22 September

by Mediaweek AdminOct 5, 2022

Pathmatics data reveals digital ad spend of Australian brands in the first half of 2022
Data

Pathmatics data reveals digital ad spend of Australian brands in the first half of 2022

• Menulog took the top spot, spending more than $23million

by Mediaweek AdminJul 19, 2022

Pathmatics reveals digital ad spend of major parties ahead of May 21 election
Business

Pathmatics reveals digital ad spend of major parties ahead of May 21 election

• "With only a few days left until Election Day, the race for votes is well and truly on"

by Mediaweek AdminMay 17, 2022

Pathmatics reveals digital ad spend of major parties ahead of the federal election
Business

Pathmatics reveals digital ad spend of major parties ahead of the federal election

• "We’re already seeing a huge uptick in political ad party spend"

by Mediaweek AdminMay 6, 2022

Pathmatics digital ad spend data calculates the top 10 dropped $240m in 2021
Business

Pathmatics digital ad spend data calculates the top 10 dropped $240m in 2021

Foxtel the biggest media company with digital ad spend of $17.5m

by Mediaweek AdminDec 20, 2021

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