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Pats McDonald
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Data
Dentsu Creative research predicts 'Generative Realities' shaping consumer behaviour in 2026
‘Generative Realities’ explores the forces shaping consumer behavior.
by Makayla Muscat – Dec 12, 2025
Agencies
Generation Blur, the 'Good Enough' life, algorithms and blues: Dentsu Creative unveils 2025 trends
The report draws from insights across Dentsu Creative’s global network, showcasing actionable opportunities for brands to engage in a more culturally sensitive, connected, and inclusive world.
by Alisha Buaya – Dec 11, 2024
