Tag
pDOOH
Showing 1 - 2 of 2 results
Technology
Still betting on social? Here’s why programmatic Out-of-Home is worth a rethink
Ben Baker, Managing Director For APAC, Vistar Media, makes a case for programmatic Digital Out of Home ad buys in the face of uncertainty surrounding social media in the shadow of the under-16 social media ban.
by Mediaweek Admin – Aug 21, 2025
Opinion
PDOOH unpacked: How programmatic OOH is supercharging ad campaigns
Ryan Sullivan, Director of Partnerships ANZ at VIOOH: 'Brands are typically seeing much higher engagement across digital channels from audiences first exposed to our pDOOH activity.'
by Talon Admin – May 22, 2025
