Rose Lopreiato
Showing 1 - 8 of 8 results
Australia’s financial ad spend climbs 20% YOY as banks chase switching customers
New figures from Nielsen’s Ad Intel show the category rose from $630 million in 2024.
by Vihan Mathur – Mar 11, 2026
Australia's banks and super funds lift ad spend to $696m
Rose Lopreiato: Financial brands are also increasingly engaging consumers through digital channels - a trend we expect to continue as they target tech-savvy, digitally connected Australians.'
by Alisha Buaya – Jul 18, 2025
Australian food sector ad spend rises to $414 Million: Nielsen
Rose Lopreiato: 'Staying informed on competitive spend is essential to making smarter, faster decisions about channel mix, share of voice, and campaign timing.'
by Alisha Buaya – Apr 30, 2025
Nielsen Ad Intel 2024 Advertising Spend Report reveals nation’s top spenders
Monique Perry: 'Nielsen’s extensive data suite has become essential for any brand, agency, advertiser, or marketer focused on using data to stay ahead of their competition.'
by Emma Shepherd – Mar 3, 2025
Food, Beverage, and QSR giants lead in advertising: Nielsen 2024 Food and Beverage report
Rose Lopreiato: 'The rise of social media spend shows that brands are keen to reach their audiences where they spend most of their time.'
by Mediaweek Admin – Nov 7, 2024
Drivers start their engines: Auto sector ad spend grew 8% over last 12 months says Nielsen
Electric vehicle media spend up sevenfold since 2021.
by Alisha Buaya – Aug 20, 2024
Nielsen reveals increased ad spend from education institutions
The $175.5m in ad expenditure from July 2023 to June 2024 includes an increase of 19% from May to June alone.
by Mackenzie Book – Aug 8, 2024
Youi tops adspend for insurance brands: Nielsen
The insurance sector invested more than $446m in advertising, a 6% year-on-year increase. Travel insurance grew 120% year-on-year.
by Talon Admin – Jun 6, 2024
