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Forget influencers - Snapchat finds Aussie Gen Z shoppers trust friends more
Social Media

Forget influencers - Snapchat finds Aussie Gen Z shoppers trust friends more

New Snapchat research reveals young Australians are turning to friends — not influencers or algorithms — for shopping inspiration this peak retail season.

by Talon Admin – Aug 14, 2025

Mediaweek
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