Samba TV
Showing 1 - 10 of 13 results
SBS Upfront highlights ad effectiveness in crowded streaming market
Keiran Beasley: 'In a world where attention is scarce, smart marketers ensure their message stands out - not lost in the noise - and drives measurable results.'
by Alisha Buaya – Sep 3, 2025
OzTAM teams up with Samba TV and Nexxen team up to power the future of TV measurement
Yasmin Sanders: 'This isn’t just an evolution—it’s a bold step toward a smarter, more transparent future for audience measurement in Australia.'
by Alisha Buaya – Apr 8, 2025
Samba TV names senior vice president of international
Ashwin Navin: 'Zac’s leadership and deep industry expertise make him the ideal person to drive our international strategy forward.'
by Alisha Buaya – Mar 27, 2025
QMS and Samba TV drive additional reach for new advertisers
Yasmin Sanders: 'Giving agencies and marketers a precise way to enhance campaign efficiency by expanding their omnichannel presence from TV screens to digital billboards is a game changer.'
by Talon Admin – Oct 8, 2024
DOOH and TV come together in QMS and Samba TV partnership
"It’s about combining two broadcast channels to deliver maximum audience reach and campaign effectiveness."
by Tess Connery – Mar 27, 2024
Samba TV report reveals correlation between Australia’s binge-watching habits and customer loyalty
The report highlighted several key takeaways, including the different viewing trends on streaming services and linear TV
by Alisha Buaya – Aug 17, 2023
Yahoo extends Samba TV partnership to include UK and Canada
The deal is part of an extension and renewal of an existing partnership in Australia
by Mediaweek Admin – May 16, 2023
Paramount launches its strategic partnership with Samba TV
• The partnership enables advertisers to reach TV audiences across every screen
by Mediaweek Admin – Sep 19, 2022
Samba TV's State of Viewership report finds consumers and advertisers are spoilt for choice
• "As consumers have more choices than ever before, so too do advertisers"
by Mediaweek Admin – Aug 1, 2022
Samba TV MD Yasmin Sanders on the company's impressive growth and expansion
• The smart TV ad data analytics company launched in 2020
by Alisha Buaya – Jul 21, 2022
