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Sofia Hernandez

Showing 1 - 3 of 3 results

TikTok expands brand safety offering with new suitability controls and playbook
Social Media

TikTok expands brand safety offering with new suitability controls and playbook

Sofia Hernandez: 'The TikTok Safety Suite goes beyond industry standards to provide advertisers with proactive, flexible solutions that put control in their hands.'

by Alisha BuayaApr 17, 2025

TikTok unveils trend for 2025: Brand fusion and Creative collaboration redefine marketing
Social Media

TikTok unveils trend for 2025: Brand fusion and Creative collaboration redefine marketing

Sofia Hernandez: 'In 2024, we saw brands push creative limits, lean into trends, and connect with their communities in powerful ways, but 2025 is set to take it even further.'

by Alisha BuayaJan 10, 2025

TikTok and WARC paper reveals how brands can achieve positive business effects
Marketing

TikTok and WARC paper reveals how brands can achieve positive business effects

Alexis Wolf: 'Relevance is an ambition worth pursuing - brands who are willing to dive into its nuance will achieve a closer connection to consumers that translates to tangible business results.'

by Mediaweek AdminNov 20, 2024

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