State of the Pitch
Showing 1 - 10 of 10 results
Same old pitch problems, ‘couple of surprises’: Darren Woolley breaks down 2026 State of the Pitch
The wolf of marketing sat down with Mediaweek to unpack this year's state of the pitch report.
by Vihan Mathur – May 6, 2026
PR’s new job is proving its value, report finds
ROI might be everybody's biggest enemy.
by Vihan Mathur – Jan 21, 2026
TrinityP3 urges agencies to submit pitches for New Business Report
Darren Woolley: Report will give a clear lens on new business opportunities for 2026.
by Vihan Mathur – Dec 8, 2025
TrinityP3 offers marketers free tools to run effective pitches ahead of third annual State of The Pitch survey
'We want the vast majority of marketers to have somewhere to go where they can get some solid advice on how to run a better pitch.'
by Alisha Buaya – Jul 10, 2025
'A bit more pessimistic' and 'nothing worth celebrating': Darren Woolley gives stark analysis on the 2025 State of The Pitch
For Woolley, the industry appears not to have had much improvement since the 2024 findings.
by Alisha Buaya – Apr 2, 2025
TrinityP3 opens 2024 State of the Pitch survey
The survey is open from now until 31 December.
by Alisha Buaya – Jul 1, 2024
Pitch pledge might not work in 'Wild West frontier' of Aussie adland: ACA, MFA, and IMAA on State of the Pitch
Tony Hale isn't convinced a local Pitch Positive Pledge will work in the 'Wild West frontier' that is the local ad market.
by Alisha Buaya – Apr 10, 2024
Pitching behaviour 'even worse' than State of the Pitch reveals: Industry leaders weigh in
Sam Geer, Anita Zanesco, Nick Hunter, and Eric Faulkner tell Mediaweek whether TrinityP3's State of the Pitch findings match their experience, and "100%" back a local Pitch Positive Pledge.
by Alisha Buaya – Apr 9, 2024
89% of agencies not paid pitch fees: TrinityP3's inaugural State of the Pitch report
Darren Woolley says agencies shouldn't be treated like "just some commodity supplier to be rough-housed and beaten about."
by Alisha Buaya – Apr 7, 2024
Pitch process 'same one that's seen in Mad Men': Darren Woolley dissects pitching's 'bad name'
Woolley on "processes that match the size of the prize," the "bug bear" of speculative creative work and media trading exercises, and creating a local Pitch Positive Pledge.
by Alisha Buaya – Apr 7, 2024