The Idea Shed
Showing 1 - 8 of 8 results

Menulog launches gamified footy finals campaign with retail partners
Menulog has teamed up with retailers including Liquorland, 7-Eleven, Red Rooster and IGA to launch a gamified footy finals experience.
by Mediaweek Admin – Oct 1, 2025

Downtime are now 'KenoGO Moments' as perfect opportunities to play
Emma Kasbarian: 'By turning downtime into playtime, they’ve helped us build a clear point of difference in the market and connect with Australians in everyday moments.'
by Alisha Buaya – Sep 10, 2025

Mentos taps Gen Z humour in cube-shaped gum campaign by The Idea Shed
Nikolah Gibson: 'We knew we had something special with Mentos Cube. Gen Z doesn’t want safe or same-old, they want something that feels like them.'
by Alisha Buaya – Sep 3, 2025

Mentos back emerging Aussie music talent with Fresh Sounds
Mentos has teamed with The Idea Shed and Rolling Stone Australia to launch Fresh Sounds, a campaign giving up-and-coming local artists real industry exposure.
by Mediaweek Admin – Aug 28, 2025

Mentos turns up the volume on emerging Aussie Acts with Rolling Stone Australia
Nikolah Gibson: 'We’re committed to unearthing and championing new Aussie artists, helping them break through and bring truly fresh talent to audiences everywhere.'
by Alisha Buaya – Jul 22, 2025

Kimberley-Clark Professional appoints The Idea Shed to content strategy and production
Chao Chen: 'Partnering with The Idea Shed allows us to bring our sustainability commitments to life in a way that resonates with our customers and distributor network.'
by Alisha Buaya – Mar 19, 2025

The Idea Shed appoints Dentsu's John Fairley as design director
Fairley will also continue to run his freelance business alongside his role at The Idea Shed.
by Mackenzie Book – Aug 9, 2024

The Idea Shed announced as brand and creative agency for Liquor Marketing Group
"We’re excited to collaborate with an incredibly ambitious and hungry team at LMG, and together take their brands to the next level"
by Mediaweek Admin – Feb 15, 2023
